|What we've been asked to do?
#branding #concept #design #strategy #creative #brand-identity
|Ron (the client), called us to brand a new pub he's opening – an Irish pub called "The Irish Pub". From our point of view, it would have been a bad strategy, choosing a jeneric name in such a crowded category. It just make you more of the same. Eventually, Ron got his Irish Pub, and much more – with the ultimate quotes creator, one of the most known Irish figures – Oscar Wilde as a concept. We creaded a full customer experienced arround the concept that made people understand why coming to Oscar Wilde is so much better than any other Irish pub. Today, Oscar Wilde celebrates its 5th birthday as one of the most succesful pubs in Israel.|