What We've been asked to do?

#branding #strategy #concept #design #brand-idea #logo #identity #illustration 

We met this client in his big Cafe right beside a gas station. And than, we tasted. Everything, from buns, to breds and pastries, ice-cream, coffee, pasta – all made from scratch with their own chefs and central kitchen. the problem is that their name was "Buy The Way" and the location is a gas station. The chalange was to overcome the location and make people understand whats waiting for them by the way. So, we said – Best things happens by the way.